H. SEO/Search Engine Optimization

Search Engine Optimization, or SEO, is another way to improve your visibility in online searches.  You can either do it yourself or hire people to help you develop relevant online content about your product or service that is optimized to rank high on Google searches.  SEO is most effective as a long-term strategy.  Companies claiming to make you show up at the top of a Google search overnight may be gaming the system.  If they are, your business is liable, and you may be removed from search results altogether as a penalty.