F. Search Engine Advertising

Google’s search capabilities have fundamentally changed the way people get information.  No longer do we look something up in the phone book; we Google it.  Google ads can help you get the word out about your business.  When someone searches for the keywords you select, your ad will appear next to the search results, helping you reach an audience already interested in what you offer.  Bing also provides an adwords service that reaches a different market.