Marketing Assessment

Do you have a written marketing plan that you refer to regularly?

Do you have a logo?

Do you have a recognizable brand?

Do you have a tagline? If so, add it below. If not, put N/A in the field.

Do you currently advertise to promote your business? If so, describe how and where you are advertising below. If not, put N/A in the box.

Do you have promotional items for your business like pens, chip clips, mugs, hats, calendars, etc?

Name three ways you are better than your competition.

Do you follow consistent branding guidelines for your business?

Do you track advertising response by source and cost per lead?

Do you have a unique selling proposition (USP) that is understood by everyone who works for/with you?

If you have a USP, share it here. If you don’t have one, put N/A in the field.

Do you have team member who managers your marketing?

Do you have a marketing budget?

Do you have a marketing calendar that specifies activities for the year?

Do you know the demographic, geographic, and psychographic data impacting your market?

Do you know the profile of your target customer?

Do you have any promotions planned?

Do you have any publicity campaigns planned?

How may customers does your business serve on a regular basis?

Who makes up the market for this business? If you don’t know, put, “I don’t know” in the field.

Where are your customers located? Check all that apply.

How does your business take pricing/promotion, market expansion, and market segmentation into consideration?

Do you participate in any face-to-face networking groups?

We have a clear and defined target market. Select 0, if you have not determined your target market.

We have a clear marketing message that speaks to our target market. Select 0 if you haven’t determined your marketing message.

We always have multiple marketing strategies at work. Select 0 if you don’t have any marketing strategies yet.

Our marketing message is consistent. Select 0 if you do not have a marketing message yet.

We track the effectiveness of every marketing campaign. Select 0 if you don’t have any marketing campaigns yet.

We are always testing new ways to communicate about our products/services. Select 0 if you have not began communicating about your products/services.

We are ahead of our competition when it comes to marketing. Select 0 if you do not have a marketing strategy.

We have a marketing department. Select 0 if you do not have a marketing department.

Select the answers that apply to you about your website/web presence.

Select all that apply to your social media strategy for your business at this time.

Do you participate in trade shows or expos?