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BOSS Bootcamp

1 – Introduction

A. Is Entrepreneurship for You?

Is Entrepreneurship for You?

B. What is BOSS Bootcamp?

C. How BOSS Works

C. The Evolution of a Business

E. What You Will Learn

F. Your Expectations

Your Expectations

G. Meet Your Instructors

Knowing Yourself Assessment

Intro Assessment

2 – Know Yourself

9 Personalities of Entrepreneurs

A. Why are you starting a business?

Why do want to start a business?

B. Your Business Starts With You

C. Your Own Worst Enemy

D. Discover Your Work Style

E. Where Does the Money Go?

F. Bringing Your Vision into Focus

G. Why Should Your Business Exist?

Why Should Your Business Exist?

H. How big will your business be?

I. Will Your Business Be A For-profit or a Non-profit?

Pitch Night Goals

3 – Start Up Needs

Technology Assessment

Facility Assessment

Business Insurance Assessment

4 – Ongoing Costs

A. Business Insurance

Business Insurance

5 – Know Your Customer

Operations Assessment

Knowing Your Customer

6 – Your Products/Services

A. Product/Service Benefit

B. The Problem Your Product/Service Solves

C. The Solution Your Product/Service Offers

Product/Service Assessment

Your Products/Services

7 – Distribution

A. Sell It Yourself

B. Use a “Middleman”

8 – The Core of Your Business

A. The Business Model Canvas

S.W.O.T. Analysis

The Core of Your Business

9 – Brand Identity

Revenue & Taxation Assessment

10 – Revenue & Taxation

B. Ohio Commercial Activity Tax

C. Employment Taxes

E. Self Employment Tax

F. Pass-through Taxation

G. 14 IRS Audit Red Flags

11 – Understanding Cashflow

A. Determine Your Break Even Point

12 – Acquiring Capital

P. Incubators vs. Accelerators

C. Family & Friends

D. Non-bank Loans

E. Asset-based Lending

F. Your Personal FICO Score and Your Business Credit

G. Credit Score

H. The 5 Cs of Credit

I. Credit Bureaus

J. Credit Negotiators

K. Personal Bankruptcy

L. Lines of Credit & Bank Loans

M. Positioning for Investors and/or Banks

N. Crowdfunding

O. Government Funding

Q. Borrower Beware

Human Resources Assessment

Acquiring Capital Assessment

Acquiring Capital

13 – Human Resources

A. Hiring Employees

B. Team Building

C. Employee Overtime

D. Workplace Etiquette

E. Occupational Safety and Health Act (OSHA)

Human Resources

14 – Determining Your Business Structure

A. Not For Profit vs. For Profit

B. Sole Proprieter

C. Partnerships

E. Limited Liability Company (LLC)

F. Corporations

G. Corporate Officers

H. Board of Directors

I. Social-Minded Entities

J. Not For Profit

K. Franchising vs Licensing

L. Employer Identification Number

M. Internal Governance

Marketing Assessment

Your Business Structure

15 – Marketing & Message

A. Your Marketing Message

Your Marketing Message

B. The Elevator Pitch

The Elevator Pitch

C. Marketing Mix – The 4 P’s of Marketing

16 – Marketing Plan

A. Create a Following

B. Word of Mouth

C. Email & Lists

D. Create an Online Presence

E. Social Media

F. Search Engine Advertising

G. Traditional Advertising Strategies

H. SEO/Search Engine Optimization

J. Be Professional

Marketing Strategies

17 – Obtaining & Keeping Customers

Obtaining and Keeping Customers Assessment

Obtaining and Keeping Customers

18 – Licenses & Legal Considerations

A. Contract Basics

Legal Assessment

Licenses and other Legal Considerations

19 – Intellectual Property

20 – Best Practices

Accounting Assessment

Goals and Planning Assessment

1 of 2

Brand Identity

BOSS Bootcamp
9 – Brand Identity
Brand Identity

What do you think your customers want from your business.

Time limit: 0

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Question 1 of 1

1. Question

In the space below, write down 5 traits or characteristics you think your customer wants from your business. If you’re having trouble, think of a brand you love, what it represents to you, and why you love it. Why will your customers love your business?

This response will be reviewed and graded after submission.

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Excelsior Institute of Business and Finance