J. Be Professional

No matter how you get the word out about your business, remember to always be professional.  You are a business owner and you represent your business.  All your interactions with customers should be focused on getting them to know, like, and trust you.  Be professional:

• In your phone conversations.  When you answer the phone, say the name of the business and who is speaking.
• In your voicemail.  While a silly message might be fine for personal use, if your phone is used for business, record a nice, informative message.  For example, “You have reached {your buisnessbusiness name}.  I’m sorry we cannot come to the phone right now, but if you will leave your name, number, and a brief message, I’ll return your call as soon as possible.”
• In your personal customer interactions.  Always be friendly, helpful, and dress nicely.