7 – Distribution
Distributing Your Product or Service to Your Customer
Now that you have a pretty good idea of your customer, what your business will do, and how to start small, how will your product or service get to the customer?
How your product or service gets to your customer is called distribution. You have two options for distributing your product or service. You can sell directly to your customer yourself or you can sell through someone else.
All About the Customer
As always, remember to keep your customer at the center of your decisions. The way you choose to sell your product or service needs to make sense for the customer. What is the best way to get what I’m selling into my customer’s hands? For example, if your customer spends little or no time on the computer, an online strategy might not be the best choice.
Complete the assignment before moving on. (You can either type directly on the fillable PDF and download it to your device or you can print the assignment, complete it by hand, scan or take a photo of it and then upload it below.)