A. Product/Service Benefit

The Benefit
While features are important, your product or service depends on a customer to use it, a customer who wants to know what’s in it for him.

What is your customer really buying?  Most likely, your product or service will provide some benefit to your customer.  A benefit is not a physical attribute, it’s emotional or intangible. It’s how your product or service makes your customer feel or enhances his wellbeing.  For example, a baker’s product might be warm, crusty bread, but the benefit is the customer having his hunger satisfied through a memorable experience at an old-world bakery.

The benefit you provide will usually stem from: