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# Excelsior Institute

Entrepreneurial Success

## Sitemaps

- [XML Sitemap](https://www.excelsiorinstitute.org/sitemap.xml): Contains all public & indexable URLs for this website.

## Pages

- [Excelsior Institute - Non-Profit Business Education & Entrepreneurship](https://www.excelsiorinstitute.org/) - A Non-Profit that Helps You Profit The Excelsior Institute of Business and Finance is a charitable, non-profit educational organization dedicated to helping entrepreneurs, including small business owners, create and grow successful enterprises. Join Today Become the BOSS Excelsior has developed educational program about business start-ups.
- [Excelsior: Home for Entrepreneurs](https://www.excelsiorinstitute.org/home-old/) - Excelsior Institute of Business and Finance, Inc. B.O.S.S Bootcamp The Business Optimization Success System is a boot camp for start up and small business owners. These classes give you everything you’ll need to start and/or grow your business. Ethics Education We are committed to helping business owners sift through ethics education and training in the
- [Meet the Teachers](https://www.excelsiorinstitute.org/meet-the-teachers/) - Meet your Experts Greg Noe Greg Noe holds a quadruple-major BBA and a double-major MBA from the University of Cincinnati. A versatile management consultant, he built The Edgar Allen Group into a collection of companies offering complementary business services. His flagship firm, Professional Business Services, began as a college typing service and grew into a
- [BOSS Academy Application](https://www.excelsiorinstitute.org/be-a-boss/) - Become the B.O.S.S. Applications Now Open! 50% of the proceeds of the class (up to $10,000) are awarded to the top 3 pitches following our pitch contest! Our mission is to assist, educate, and encourage entrepreneurs with the pursuit of new business enterprises; to support new and existing entrepreneurs through all phases of
- [Glossary](https://www.excelsiorinstitute.org/glossary/) - Useful Business Terms Everything you wanted to know about accounting from A to Z. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A above the line: A current or ordinary expense in a financial statement. For taxes, an above-the-line deduction is subtracted from your total income to arrive at adjusted gross income (AGI) on your tax return. Above-the-line deductions are allowed whether or
- [Products](https://www.excelsiorinstitute.org/products/) - B.O.S.S. Bootcamp Entrepreneurship Workshop (Previously Formed Entities) B.O.S.S. Bootcamp Entrepreneurship Workshop B.O.S.S. Bootcamp Entrepreneur Workshop Deposit
- [Constitution](https://www.excelsiorinstitute.org/constitution/) - Excelsior Institute of Business and Finance, Inc. Constitution Article I – Name, Area of Operation: Section 1. This organization shall be called the Excelsior Institute of Business and Finance, Inc. (hereinafter “Institute”). This organization is an educational institution chartered and incorporated as a non-profit, tax exempt corporation organized under the laws of the State of Ohio. Section 2. The Institute shall be a virtual organization
- [Ethics Complaint Process](https://www.excelsiorinstitute.org/ethics-complaint-process/) - Excelsior Institute of Business and Finance, Inc. Ethics Complaint Process Introduction EXCELSIOR is committed to ensuring the highest standards of ethics, integrity and service in, and to advance the image and reputation of, the organizational consulting sector. EXCELSIOR recognizes that consultants, because of the sensitive nature of their work and their exposure to privileged and
- [Bylaws](https://www.excelsiorinstitute.org/bylaws/) - Excelsior Institute of Business and Finance, Inc. Bylaws Article I – Purpose: The Institute’s objectives are to encourage the growth, education, and development of our members in accordance with our Constitution and Charter Article II – Officers: A. General – All officers must be members in good standing of the Institute. Officers of the Institute will consist of Chairman, President, Vice President of
- [Code of Conduct](https://www.excelsiorinstitute.org/code-of-conduct/) - Excelsior Institute of Business and Finance Code of Conduct and Ethics I. Introduction The purpose of this Code of Conduct and Ethics (the “Code”) is to describe the standards of conduct and business ethics expected of the directors, officers, committee members, volunteers and employees of Excelsior Institute of Business and Finance (“Excelsior”). Directors, officers, committee members, volunteers and employees
- [Time Capsule](https://www.excelsiorinstitute.org/time-capsule/) - Excelsior is Planning a Time Capsule! Anticipated burial: 2026 Item drop-off: 8425 Beechmont Ave., Cincinnati, OH. 45255 Item drop-off times: 8:30 a.m.–5 p.m. EST. We are creating time capsules, and we are seeking the local community to contribute. We will be creating two time capsules, both 50 years old. One in which only youth can
- [Events](https://www.excelsiorinstitute.org/events/) - Excelsior Institute hosts a wide array of educational events and classes throughout the year. Please refer to the calendar below to see upcoming events.
- [About](https://www.excelsiorinstitute.org/about/) - The Excelsior Institute of Business and Finance is a charitable, non-profit educational organization dedicated to helping entrepreneurs, including small business owners, create and grow successful enterprises. Excelsior is dedicated to: Promoting business education and training in the community Ethics education and training in the workplace Developing professional standards and certifications for business consultants As a
- [Join Excelsior!](https://www.excelsiorinstitute.org/join/) - Excelsior provides a forum for its members to share experiences, promote the flow of industry-related ideas to facilitate the creation of innovative enterprises. Excelsior members benefit by taking advantage of networking opportunities, educational sessions, roundtable discussion groups, information exchange, and by being one prominent voice of entrepreneurship and ethics in Greater Cincinnati. Free Member You
- [Donate Directly](https://www.excelsiorinstitute.org/donate-directly/)
- [Contact](https://www.excelsiorinstitute.org/contact/) - Contact Excelsior Please complete the form below for inquiries.
- [Test page](https://www.excelsiorinstitute.org/test-page/) - this is a test
- [Courses](https://www.excelsiorinstitute.org/courses/)
- [BOSS Bootcamp Course](https://www.excelsiorinstitute.org/boss-bootcamp-class/) - 1 – Introduction 2 – Know Yourself 3 – Start Up Needs 4 – Ongoing Costs 5 – Know Your Customer 6 – Your Products/Services 7 – Distribution 8 – The Core of Your Business 9 – Brand Identity 10 – Revenue & Taxation 11 – Understanding Cashflow 12 – Acquiring Capital 13 – Human
- [Registration](https://www.excelsiorinstitute.org/registration/)
- [Registration Success](https://www.excelsiorinstitute.org/registration-success/) - Welcome
- [Reset Password](https://www.excelsiorinstitute.org/reset-password/)
- [Profile](https://www.excelsiorinstitute.org/profile/)
- [SignalVault](https://www.excelsiorinstitute.org/signalvault/) - SignalVault Protect your credit card today! Make your personal information I N V I S I B L E to thieves… SignalVault is powered by their E-Field Technology and provides the best protection against the electronic theft of your credit and debit card information. Identity thieves are able to now walk through a crowd and
- [Kroger Community Rewards](https://www.excelsiorinstitute.org/kroger-community-rewards/) - Kroger Community Rewards Register your Kroger Plus Card with Kroger Community Rewards! Simply follow the link to register your Kroger Plus Card with Kroger Community Rewards. Every time you swipe your plus card, Kroger donates a percentage of your purchase to Excelsior Institute of Business and Finance, Inc. Just enter our organization number – 66406
- [Ethics FAQ](https://www.excelsiorinstitute.org/ethics-faq/) - FAQ’s about Ethics What is the difference between an ethics complaint and a whistleblower complaint?Answer: The Ethics Code is about individual accountability and the Whistleblower Code is about bringing attention to organizational wrongdoing so that it can be corrected. Ethics complaints are complaints about the conduct of a volunteer member or employee that generally involves
- [Welcome to BOSS Bootcamp](https://www.excelsiorinstitute.org/boss-bootcamp-login/)
- [Your Profile](https://www.excelsiorinstitute.org/your-profile/)
- [Sample Page](https://www.excelsiorinstitute.org/sample-page/) - This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I'm a bike messenger

## Landing Pages

- [Excelsior Home](https://www.excelsiorinstitute.org/home/) - A Non-Profit that Helps You Profit The Excelsior Institute of Business and Finance is a charitable, non-profit educational organization dedicated to helping entrepreneurs, including small business owners, create and grow successful enterprises. Join Today Become the BOSS Excelsior has developed educational program about business start-ups. We have secured industry leading professionals with substantial experience and

## Products

- [B.O.S.S. Bootcamp Entrepreneurship Workshop (Previously Formed Entities)](https://www.excelsiorinstitute.org/product/b-o-s-s-bootcamp-entrepreneurship-workshop-previously-formed-entities/) - The BOSS program provides comprehensive instruction on every aspect of building a business, preparing you to hit the ground running on opening day. Graduates will leave with practical skills, an actionable launch plan, and the confidence to operate and grow their enterprise.
- [B.O.S.S. Bootcamp Entrepreneurship Workshop](https://www.excelsiorinstitute.org/product/boss-bootcamp-workshop/) - To that end, Excelsior has developed, in cooperation with Professional Business Services Inc., an 8-week educational program about business start-ups. Excelsior Institute of Business and Finance has secured industry leading professionals with substantial experience and education to guide you on your journey to business success.
- [B.O.S.S. Bootcamp Entrepreneur Workshop Deposit](https://www.excelsiorinstitute.org/product/b-o-s-s-bootcamp-entrepreneur-workshop-deposit/) - If you are interested in growing yourself and your business, this a great opportunity for you to take the leap of faith into becoming a successful business enterprise.

## Courses

- [BOSS Bootcamp](https://www.excelsiorinstitute.org/courses/boss-bootcamp/) - Current Status Not Enrolled This course is not available Price Course Content Expand All Lessons 1 – Introduction 7 Topics | 4 Quizzes Expand 1 – Introduction Lesson Content 0% Complete 0/7 Steps A. Is Entrepreneurship for You? Is Entrepreneurship for You? B. What is BOSS Bootcamp? C. How BOSS Works C. The Evolution of

## Lessons

- [2 - Know Yourself](https://www.excelsiorinstitute.org/lessons/2-know-yourself/) - In this section, we’ll explore obstacles you might face, as well as how to deal with them. It’s important to identify obstacles at the start so they won’t catch you off guard further down the road. Complete the quizzes before moving on. Click here for the PDF, if you want to keep it for yourself.
- [25 - Planning for the Future](https://www.excelsiorinstitute.org/lessons/planning-for-the-future/) - Raising Capital, Growth Plans, Goal Setting, Pitch Prep The Big Picture Hopefully this class and conversations with potential customers have helped you figure out which of your assumptions were right and which need modification. Think back to how you envisioned your business in Session 1. Has anything changed? How would you describe your vision for your business
- [24 - Planning for Growth](https://www.excelsiorinstitute.org/lessons/planning-for-growth/) - Business Growth Plans Before speculating about the future growth of your business, it’s important to verify your assumptions are right. Now that you’ve hammered out the basics, what is your business’s potential? Will it serve a small niche or does it have the potential to grow exponentially? Even if it has potential, what do you want your business
- [23 - Goal Setting](https://www.excelsiorinstitute.org/lessons/goal-setting/) - As BOSS Bootcamp comes to a close, you will no longer have deadlines to help get your business up and running. How will you stay on track? Careful planning will help you achieve your goal of successful business ownership. For the remainder of today, we’ll work together to plan critical next steps. Flip to the back of this
- [22 - Pro Forma Financial Statements](https://www.excelsiorinstitute.org/lessons/pro-forma-financial-statements/) - Sales Projections & Breaking Even Over Time Some businesses may not be able to start small or break even quickly. Your business may experience that uncertain time between launching and making a profit. Even with some money coming in through sales, you may not have enough to cover all your expenses. You have to know how much you’ll
- [21 - Accounting](https://www.excelsiorinstitute.org/lessons/accounting/) - For those who haven’t attended business school (and for many who have), accounting can be an intimidating subject. While it may be daunting, the concept is simple. Accounting is the process of tracking and analyzing how your business uses money. Click here to access a basic cost worksheet for your business. Keeping RecordsThe single most important thing you
- [20 - Best Practices](https://www.excelsiorinstitute.org/lessons/best-practices/) - Regardless of your business structure or the other legal waters you’ll need to navigate, all businesses will benefit from a few simple things. Keep your personal and business expenses separate. Even if you are a sole proprietor, open a separate bank account and/or credit card for your business. Put all the money you make from the business
- [19 - Intellectual Property](https://www.excelsiorinstitute.org/lessons/intellectual-property/) - Are you creating something new that other people might want to “borrow” without asking? If so, you may have intellectual property that needs protection. Intellectual property is a legal recognition of exclusive rights for any new and unique idea, invention, or process you create, providing you with a clear advantage over your competition. Protecting you intellectual property gives you
- [18 - Licenses & Legal Considerations](https://www.excelsiorinstitute.org/lessons/licenses/) - While the business structure information might look technical and boring, it’s an important part of setting up your business. However, it’s not the only legal issue you need to consider. Incorporation (or Organization) & Other MattersDepending on the business structure you choose, you may need to “incorporate” or “organize.” This entails filing paperwork with your state and
- [17 - Obtaining & Keeping Customers](https://www.excelsiorinstitute.org/lessons/obtaining-keeping-customers/) - Getting customers is essential as your business is starting out. As you grow, you’ll find that it costs less to keep an existing customer than to get a new one. How do you keep your customers coming back? Finders KeepersYou keep customers by deepening the relationship, continually building your likability, and cultivating trust. Customers typically remain with businesses
- [16 - Marketing Plan](https://www.excelsiorinstitute.org/lessons/marketing-plan/) - Creating a Marketing Plan The Executive Summary A high-level summary of the marketing plan as a whole, and a paradox on paper: this is the last section that you should write, but the first section that should be in the finished report. It’s best to keep the Executive Summary as short and sweet as possible
- [15 - Marketing & Message](https://www.excelsiorinstitute.org/lessons/your-marketing-message/) - Getting, Keeping, & Growing Customers Relational Marketing Today’s marketing lesson is really all about relationships. While this might sound more like a dating seminar than a business discussion, these concepts are central to the success of your business. It’s not enough to know your customer; your customer has to know you in return and choose to engage
- [14 - Determining Your Business Structure](https://www.excelsiorinstitute.org/lessons/14-determining-your-business-structure/) - No matter what your business does, the government has laws about it. Some of these laws keep businesses from harming others, while some protect businesses from being harmed. All businesses and business owners have a responsibility to the government – federal, state, and local – to be aware of and conform to laws regarding the various aspects
- [13 - Human Resources](https://www.excelsiorinstitute.org/lessons/acquiring-staff/) - There are several ways to acquire the help you’ll need to create and run your business. Some you may hire as employees. Some you may “hire” as subcontractors. A special few you may bring onboard as “partners” or co-owners of some sort. This latter group we refer to as “sweat equity” partners and are often overlooked. For example, an attorney,
- [12 - Acquiring Capital](https://www.excelsiorinstitute.org/lessons/12-acquiring-capital/) - Raising Capital Over the last few sessions, you have figured out the cost of starting and running your business. Most likely you’ll need money – also known as capital – to get started. But, unless you receive a surprise inheritance from a recently deceased uncle, you may not have much cash handy. Where will you get it? Sources of CapitalCapital
- [11 - Understanding Cashflow](https://www.excelsiorinstitute.org/lessons/understanding-cash-flow/) - In this very useful lesson you will learn to calculate how long it will take to break even, but it does not accurately reflect how payment and billing cycles work. You don’t pay pennies for flour each time to make fried chicken; you pay hundreds of dollars every few months to get bulk supplies. If you
- [10 - Revenue & Taxation](https://www.excelsiorinstitute.org/lessons/revenue/) - Revenue Whether you choose to sell directly to your customer or to go through someone else, you probably want to get paid. The way you get paid, also known as your revenue stream, will depend largely on the type of product or service you offer and how your customer comes into contact with it. To help you
- [9 - Brand Identity](https://www.excelsiorinstitute.org/lessons/brand-identity/) - How your customers see you The ideas we’ve discussed so far (your customer, the problem your customer faces, the solution you offer, how your solution is better than the competition, and the benefit your solution provides) form the basis of your business’ “brand.” We’ll cover the idea more fully when we look at marketing, but it’s
- [8 - The Core of Your Business](https://www.excelsiorinstitute.org/lessons/the-core-of-your-business/) - Starting Small What is the quickest and easiest way to get your product or service in front of customers while still communicating the unique benefit you offer? You may not be able to do everything you envision at first, but you can probably simplify your dream to something more manageable. Starting small allow you to serve your
- [7 - Distribution](https://www.excelsiorinstitute.org/lessons/distribution/) - Distributing Your Product or Service to Your Customer Now that you have a pretty good idea of your customer, what your business will do, and how to start small, how will your product or service get to the customer? How your product or service gets to your customer is called distribution. You have two options for distributing
- [6 - Your Products/Services](https://www.excelsiorinstitute.org/lessons/your-products-services/) - Identifying the Problem, the Solution, and the Benefit You Provide to Your Customer. Last week was all about you – your ideas, your vision, your strengths and weaknesses, and your team. This week, it’s not about you. It’s all about your customers – their problems, their needs, their passions, and their desires. Complete the assignment before
- [5 - Know Your Customer](https://www.excelsiorinstitute.org/lessons/know-your-customer/) - Your CustomerIdentifying Your Customer You know there’s a problem, you’ve got a solution, and in doing so, you’re providing a benefit. However, someone has the problem; someone will use the solution; and someone will receive the benefit. This person is your customer. Hopefully, you have someone in mind. Got the picture in your head? You need to know everything
- [4 - Ongoing Costs](https://www.excelsiorinstitute.org/lessons/ongoing-needs/) - The Fixed and Variable Costs of Doing BusinessYour ongoing needs include the money, people, things, technology, and activities required day-to-day, month-to-month, to keep your business running. Because your costs make or break your business, it’s important to identify which are essential (you’ve got to have them) and which are optional (it’d be nice to have
- [3 - Start Up Needs](https://www.excelsiorinstitute.org/lessons/start-up-needs/) - We’ve talked about how your business will make money, but is also takes money to create a successful business. You need things – time, money, people, or supplies – to get started. What will it take?Your startup needs include the money, people, things, technology, and activities required to get your business off the ground. Some
- [1 - Introduction](https://www.excelsiorinstitute.org/lessons/introduction/) - We are so glad you’ve decided to begin this exciting adventure of business ownership. Starting a business is a meaningful journey full of twists, turns, and surprises along the way. Sometimes it’s difficult to know how to get started, but with a little preparation, the journey tends to go a lot smoother. The purpose of

## Topics

- [A. Is Entrepreneurship for You?](https://www.excelsiorinstitute.org/topic/a-is-entrepreneurship-for-you/) - There is no way to eliminate all the risks associated with starting a small business. However, you can improve your chances of success with good planning and preparation. A good starting place is to evaluate your strengths and weaknesses as the owner and manager of a small business. Carefully consider each of the following questions.
- [A. Contract Basics](https://www.excelsiorinstitute.org/topic/contract-basics/) - A contract, whether verbal or in writing, is a legally binding agreement enforceable in a court of law. However, not all agreements between two parties are legally binding contracts. For it to be considered a valid contract, certain elements must exist. Offer An offer is a proposal to make a deal. An offer must be
- [A. The Business Model Canvas](https://www.excelsiorinstitute.org/topic/a-the-business-model-canvas/) - Another way to understand the basics of building your business is through the Business Model Canvas which is a diagram that helps you organize the core concepts involved in managing your business. The Canvas considered the following core aspects of your business: PartnersResourcesActivitiesCost structureChannelsValue propositionCustomer relationshipsRevenue StreamsCustomer segments Here is a PDF version of the
- [B. Use a “Middleman”](https://www.excelsiorinstitute.org/topic/b-use-a-middleman/) - In an indirect sale, someone sells your product or service for you to the end customer. For example, you may sell through someone else’s store, a marketplace like Amazon, or to a distributor. If you decide to use a middleman, it’s important to recognize that this person or business becomes one of your customers, too. In addition to
- [A. Sell It Yourself](https://www.excelsiorinstitute.org/topic/sell-it-yourself/) - In a direct sale, you sell your product or service to the end customer yourself. Sales may be made in person, through a storefront, or online.
- [C. The Solution Your Product/Service Offers](https://www.excelsiorinstitute.org/topic/c-the-solution-your-product-service-offers/) - If you’ve correctly identified the problem, your business should offer a solution that’s more effective, less expensive, or just better than what your competitors offer. Your solution to the problem is your product or service. ASK YOURSELF: Why is my solution better than what is out there?What gives me the edge over my competitors? Complete the assignment on
- [B. The Problem Your Product/Service Solves](https://www.excelsiorinstitute.org/topic/b-the-problem-your-product-service-solves/) - Your product or service will only benefit your customer if it solves a problem for them. ASK YOURSELF:What is the problem my product or service solves? Competition & Alternative SolutionsIf your customer truly has a problem, their needs are most likely being addressed in some other way. Anything currently attempting to solve your customer’s problem is your competition. Traditionally
- [I. Will Your Business Be A For-profit or a Non-profit?](https://www.excelsiorinstitute.org/topic/i-will-your-business-be-a-for-profit-or-a-non-profit/) - Nonprofits and for-profits differ not only in their legal structures, but also in how money can be raised and used. We’ll look at the differences more closely later. Although BOSS is geared toward for-profits, certain concepts are also applicable to nonprofits. If you are interested in the nonprofit model, check out the BOSS wiki for
- [D. Discover Your Work Style](https://www.excelsiorinstitute.org/topic/d-discover-your-work-style/) - Although you may not realize it, you probably tend to behave certain ways in a business or work setting. Some types of work come naturally to you while others are a challenge, or perhaps the way to handle a situation seems obvious while other people’s approaches seem backward. Your “style” of working will influence the
- [B. Your Business Starts With You](https://www.excelsiorinstitute.org/topic/b-your-business-starts-with-you/) - Questioning your assumptions It sounds strange, right? You are here to talk about your business, but we want to talk about you. You are the most critical part of your business, at least at the start. Your passions, desires, expectations, strengths, weaknesses, and even how you manage your personal finances will influence your business and
- [G. Meet Your Instructors](https://www.excelsiorinstitute.org/topic/g-meet-your-instructors/) - Greg Noe holds a quadruple-major bachelor’s degree and double-major master’s degree in business from the University of Cincinnati. He is recognized as a gifted management consultant with a holistic approach to problem solving. The Edgar Allen Group, named after his father and grandfather, is an assemblage of companies each providing a different area of business
- [9 Personalities of Entrepreneurs](https://www.excelsiorinstitute.org/topic/9-personalities-of-entrepreneurs/) - From Darrell Zahorsky, former About.com Guide Starting and growing your own business requires many skills to be successful. Take a look at the business personality types and find out what you need to succeed. Are you Bill Gates, a Visionary, or an Improver like Body Shop founder, Anita Roddick? Your business personality type are the
- [P. Incubators vs. Accelerators](https://www.excelsiorinstitute.org/topic/incubators-vs-accelerators/) - Know the differences: Incubators exist to help increase the success of a business with consulting programs that typically expand over the time of a year. Incubators usually charge a monthly fee that can range from a few hundred dollars, to a few thousand. In return, incubators programs will provide business advice, professional services, and business
- [Q. Borrower Beware](https://www.excelsiorinstitute.org/topic/q-borrower-beware/) - Not all sources of lending are good. In fact, borrowing money from some sources can hurt you more than it can help. Payday Loans: Payday loans are usually small, short-term loans of a few hundred dollars with really high interests rates. They are supposed to be repaid out of the borrower’s next paycheck, usually withing two weeks. In exchange
- [E. Occupational Safety and Health Act (OSHA)](https://www.excelsiorinstitute.org/topic/e-occupational-safety-and-health-act-osha/) - Under the Occupational Safety and Health Act of 1970 (OSH Act), employers are responsible for providing a safe and healthful workplace. OSHA's mission is to assure safe and healthful workplaces by setting and enforcing standards, and by providing training, outreach, education and assistance. Employers must comply with all applicable OSHA standards. Employers must also comply
- [D. Workplace Etiquette](https://www.excelsiorinstitute.org/topic/d-workplace-etiquette/) - WORKPLACE ETIQUETTE It’s hard to know what to include in a discussion of etiquette since most of us received some sort of training as a child. However, for those of us who were short-changed we’ll start with the basics and hope that any redundancy will not be too off-putting but rather will serve to reinforce
- [C. Employee Overtime](https://www.excelsiorinstitute.org/topic/c-employee-overtime/) - When Must Employers Pay Overtime? Federal and state laws require most employers to pay overtime. The overtime premium is 50% of the employee's usual hourly wage. This means an employee who works overtime must be paid "time and a half"—the employee's usual hourly wage plus the 50% overtime premium—for every overtime hour worked. These laws
- [M. Internal Governance](https://www.excelsiorinstitute.org/topic/m-internal-governance/) - Codes of Regulations and Bylaws A corporation’s code of regulations regulates and governs the internal affairs of a corporation and the relationship among the corporation and its shareholders, directors and officers. The code is essentially a contract among those constituents and it addresses the governance and management of the corporation. A code of regulations is
- [L. Employer Identification Number](https://www.excelsiorinstitute.org/topic/l-employer-identification-number/) - By J. Matthew Yuskewich, CPA, Columbus, Ohio April 1, 2014 Editor: Valrie Chambers, Ph.D., CPA Practice & Procedures Employer identification numbers (EINs) are federal tax identification numbers assigned by the IRS to certain entities and individuals. The process of obtaining this number has become much easier in recent years and normally does not present any
- [K. Franchising vs Licensing](https://www.excelsiorinstitute.org/topic/k-franchising-vs-licensing/) - DESCRIPTION: This topic will assist you in understanding Franchising/Licensing and how it may benefit you. Also, Franchising vs. Licensing will be discussed and the rules that apply to each. Franchising is the practice of using another firm's successful business model.For the franchisor, the franchise is an alternative to building 'chain stores' to distribute goods that avoids the
- [J. Not For Profit](https://www.excelsiorinstitute.org/topic/j-not-for-profit/) - Non-profit Organizations and Other Tax-Exempt EntitiesDepending on your goals and the circumstances surrounding your business, a tax-exempt (or nonprofit) entity may be the best fit for you. Filing for tax-exemption is a long and meticulous process; however, it has some benefits if it furthers your goals. In any event, think carefully about what you are trying to
- [G. Corporate Officers](https://www.excelsiorinstitute.org/topic/g-corporate-officers/)
- [I. Social-Minded Entities](https://www.excelsiorinstitute.org/topic/i-social-minded-entities/) - Socially-Minded EntitiesNew entity types have emerged in recent years which combine aspects of a non-profit or socially minded business with aspects of a for-profit business. Two such entities are the Low Profit Limited Liability Company (L3C) and the Benefit Corporation (B Corp). These entities are not recognized in all states. The social mission of the business is integral to the legal
- [B. What is BOSS Bootcamp?](https://www.excelsiorinstitute.org/topic/b-what-is-boss-bootcamp/) - Knowing what to expect can help you determine whether or not BOSS Bootcamp is right for you. While we believe this is a worthwhile program for entrepreneurs, it might not be a good fit for everyone. BOSS Bootcamp is… Customer-focusedA supportive group of people who will help you succeedA place to develop relationships, and expand
- [Technology](https://www.excelsiorinstitute.org/topic/technology/) - Technology affects almost every aspect of our lives. It has changed the face and the pace of business. As communication and information travels faster and faster, the world seems smaller and smaller, and this has large implications for the way we conduct business. Storing important files on a computer rather than in drawers, for instance, has made
- [F. Pass-through Taxation](https://www.excelsiorinstitute.org/topic/f-pass-through-taxation/) - Download FISCAL FACT No. 593: Reforming the Pass-Through Deduction (PDF) Summary: The Tax Cuts and Jobs Act of 2017 created a deduction for households with income from pass-through businesses – companies such as partnerships, S corporations, and sole proprietorships, which are not subject to the corporate income tax.The pass-through deduction allows taxpayers to exclude up
- [G. 14 IRS Audit Red Flags](https://www.excelsiorinstitute.org/topic/g-14-irs-audit-red-flags/) - Ever wonder why some tax returns are eyeballed by the Internal Revenue Service while most are ignored? Short on personnel and funding, the IRS audited only slightly less than 1% (0.96%) of all individual tax returns in 2013. And we expect the 2014 audit rate to fall even lower as the agency’s resources continue to
- [O. Government Funding](https://www.excelsiorinstitute.org/topic/o-government-funding/) - Federal Government Assistance Programs for Small Business Many federal government assistance programs exist for small businesses. Most programs are available through the Small Business Association (SBA) and the General Services Administration (GSA). Tutorials, training and other educational materials are available online through the SBA websites. Local counseling, training and assistance programs are available through local
- [H. Board of Directors](https://www.excelsiorinstitute.org/topic/h-board-of-directors/)
- [B. Team Building](https://www.excelsiorinstitute.org/topic/b-team-building/) - Team-Building Exercises Planning Activities That Actually Work You've probably been involved in a team-building exercise at some point. Perhaps it was a weekend retreat, or an afternoon at the climbing gym learning to rely on one another, or a day on the golf course getting to know everyone. But, whether or not you and your
- [A. Business Insurance](https://www.excelsiorinstitute.org/topic/business-insurance/) - “Business Insurance” is a broad name for different coverage available to the business owner to protect against losses and to insure the continuing operation of the business. What is Business Insurance? Most people are familiar with insurance for their personal home and automobile. This coverage protects you financially in case of an accident or disaster
- [B. The Elevator Pitch](https://www.excelsiorinstitute.org/topic/b-the-pitch/) - Now that you’ve thought about your message and how it might be used, we’re going to talk about “the elevator pitch.” Imagine you’re in an elevator in a fifteen-story office building, getting ready to go down. Just as the door is about to close, you hear someone yell, “Wait!” A woman steps on the elevator and
- [D. Excise Tax](https://www.excelsiorinstitute.org/topic/d-excise-tax/) - This section describes the excise taxes you may have to pay and the forms you have to file if you do any of the following. Manufacture or sell certain products.Operate certain kinds of businesses.Use various kinds of equipment, facilities, or products.Receive payment for certain services. Form 720 - The federal excise taxes reported on Form
- [B. Sole Proprieter](https://www.excelsiorinstitute.org/topic/b-sole-proprieter/) - Sole ProprietorshipA sole proprietorship is the simplest legal business form. If your business is a sole proprietorship, you and your business are one and the same. You don’t have to file separate documents or business tax forms, or really to anything to get started. You report your profits and losses on Schedule C of your personal tax return
- [N. Crowdfunding](https://www.excelsiorinstitute.org/topic/n-crowdfunding/) - Online platforms, such as Kickstarter and Indiegogo, use social media to rally fans and raise donated funds in exchange for some set reward or product. Through a time-limited campaign, a business sets a fundraising goal and accepts pledges. If the goal is reached, pledges are collected, a percentage is paid to the crowdfunding platform, and the business
- [A. Determine Your Break Even Point](https://www.excelsiorinstitute.org/topic/a-determine-your-break-even-point/) - In order to be successful, your business has to make more money than it spends. The money you make after you subtract all you costs – both fixed and variable – is called your profit. Although it’s normal for a business to lose money at first, you have to know you can eventually make a profit and survive
- [C. Your Own Worst Enemy](https://www.excelsiorinstitute.org/topic/c-your-own-worst-enemy/) - Identify Personal Obstacles Starting and running a business is hard work. It takes commitment, persistence, and personal sacrifice to succeed. You will encounter many challenges on your journey, some business related and some personal. Complete the assignment before moving on. Click here for the PDF of Assignment 2.3 for yourself.
- [A. Why are you starting a business?](https://www.excelsiorinstitute.org/topic/a-why-are-you-starting-a-business/) - What do you want to get out of it? What does success look like for you? Some people start businesses to stop working for others or to make more money while others do so to provide a greater degree of flexibility in their lives. What forces inside you are driving you to embark on this
- [H. How big will your business be?](https://www.excelsiorinstitute.org/topic/h-how-big-will-your-business-be/) - When you think about you business in the future, is it just you or do you have a lot of employees? Are you a simple operation or a huge one? Is there a place to start small and grow?
- [C. Marketing Mix - The 4 P's of Marketing](https://www.excelsiorinstitute.org/topic/c-marketing-mix-the-4-ps-of-marketing/) - A strategy commonly utilized is the "Marketing Mix". This tool is made up of four variables known as the "Four P's" of marketing. The marketing mix blends these variables together to produce the results it wants to achieve in its specific target market. The following describes the four P's of marketing: Products: The goods and
- [F. Bringing Your Vision into Focus](https://www.excelsiorinstitute.org/topic/f-bringing-your-vision-into-focus/) - You probably have a picture in your head of what life looks like once your business has “arrived.” Can you see it? Because it’s still pretty far away, the details might be a little blurry. Complete the assignment before moving on. Click here to access the PDF Assignment 2.3 - Future Vision
- [F. Your Expectations](https://www.excelsiorinstitute.org/topic/f-your-expectations/) - Most of us come to the table with different ideas of how to proceed. By identifying our expectations, we can set the stage for our time together. What do you personally hope to get out of BOSS? Remember, respect each other’s privacy and don’t share confidential information. When in doubt, ask. Complete the assignment before
- [G. Why Should Your Business Exist?](https://www.excelsiorinstitute.org/topic/g-why-should-your-business-exist/) - In other words, how will the world or your customers’ lives be different because of your business? The reason your business should exist is also known as its mission. Complete the following statement: My business should exist to… Keep it simple and brief. You should be able to say your mission in one sentence. If
- [E. Where Does the Money Go?](https://www.excelsiorinstitute.org/topic/e-where-does-the-money-go/) - Where does the money go? Just as there seems to never be enough time, there is never enough money. Although your business finances should be separate from your personal finances, your personal financial health will impact your business. While we respect that your personal finances are private, it is important to take a careful look
- [E. What You Will Learn](https://www.excelsiorinstitute.org/topic/e-what-you-will-learn/) - As mentioned previously, BOSS focuses more on knowledge and strategy than skill building. Each week we will introduce new business ideas and explain why they are important for your success. Knowing YourselfIntroductionsAssumptionsWorking StylesTeam BuildingObstaclesKnowing Your CustomerProblemSolutionBenefitCompetitionAdvantageSWOTGetting The Relationship RightMarketing & MessageGetting, Keeping & Growing a Customer-baseBuilding The Model To ScaleStarting SmallDistributionRevenueTypical SalePriceStrengthening Your StructureBusiness
- [C. How BOSS Works](https://www.excelsiorinstitute.org/topic/c-how-boss-works/) - In order to get the most out of BOSS, you must be committed. Think of BOSS as a marathon to launch your business. In order to be successful, you’ll need to be dedicated and give an adequate amount of time to it. The good news is that you are not alone. You are surrounded by
- [A. Create a Following](https://www.excelsiorinstitute.org/topic/a-create-a-following/) - Sometimes it’s possible to create a following even before your business gets started. One way is to position yourself as a creative thinker or expert in your field. Start a blog, create a podcast, or write articles for the local paper. If you make yourself known as a person of credibility with good ideas, you just might have a line
- [B. Word of Mouth](https://www.excelsiorinstitute.org/topic/b-word-of-mouth/) - Word of Mouth:Have you ever been so excited about a purchase that you couldn’t wait to tell everyone you know about it? When customers spread the word about a positive experience they’ve had (a quality product, excellent customer service, unbeatable price, etc), it’s known as word of mouth advertising. Word of mouth can be a powerful tool,
- [D. Create an Online Presence](https://www.excelsiorinstitute.org/topic/d-create-an-online-presence/) - In today’s increasingly virtual world, an online presence is essential. Few things are more frustrating to potential customers than hearing of a product or service that they’ve got to have and being unable to find additional information online. Until you have the time and resources to develop a full, customized website, several easy platforms can give you a virtual
- [E. Social Media](https://www.excelsiorinstitute.org/topic/e-social-media/) - Social media is quickly changing how people interact online. Tools like Facebook and Twitter are inexpensive ways to build a following and communicate with customers. Depending on your business, you may also want to consider using Pinterest, Snapchat, Foursquare, TikTok, and/or Instagram. To manage these feeds in one places, Hootsuite and other social media dashboards like Buffer and
- [F. Search Engine Advertising](https://www.excelsiorinstitute.org/topic/f-adwords/) - Google’s search capabilities have fundamentally changed the way people get information. No longer do we look something up in the phone book; we Google it. Google ads can help you get the word out about your business. When someone searches for the keywords you select, your ad will appear next to the search results, helping you reach an audience already
- [A. Moving Mountains](https://www.excelsiorinstitute.org/topic/a-moving-mountains/) - Now step back and look at the big picture. What needs to be done by the end of the next three months for your business to stay on track? Focus on the big items, not the details. For example, do you need to secure investment? Do you need to create a prototype? Do you need to get customers? Do you need
- [F. Your Personal FICO Score and Your Business Credit](https://www.excelsiorinstitute.org/topic/f-your-personal-fico-score-and-your-business-credit/) - According to the Small Business Administration, insufficient or delayed financing is the second most common reason for business failure. Be sure your business establishes credit fast. Fair Isaac Corporation and your business and/or personal FICO ScoreAbout credit scores in generalVantageScore A pioneer credit score company, FICO was founded in 1956 as Fair, Isaac and Company
- [K. Personal Bankruptcy](https://www.excelsiorinstitute.org/topic/k-bankruptcy/) - Bankruptcy in the United States is a matter placed under federal jurisdiction by the United States Constitution (in Article 1, Section 8, Clause 4), which allows Congress to enact "uniform laws on the subject of bankruptcies throughout the United States". The Congress has enacted statutes governing bankruptcy, primarily in the form of the Bankruptcy Code,
- [C. Exit Strategy - Dissolving an Ohio Limited Liability Company](https://www.excelsiorinstitute.org/topic/c-exit-strategy-dissolving-an-ohio-limited-liability-company/)
- [B. Business Continuity Planning](https://www.excelsiorinstitute.org/topic/business-continuity-planning/) - Q: "Disaster recovery" seems pretty self-explanatory. Is there any difference between that and "business continuity planning"? A: Disaster recovery is the process by which you resume business after a disruptive event. The event might be something huge-like an earthquake or the terrorist attacks on the World Trade Center-or something small, like malfunctioning software caused by
- [K. Networking](https://www.excelsiorinstitute.org/topic/k-networking/) - Network like A Warrior: How to Choose the Best Cincinnati Networking Event to Attend by Bill Maltbie Choosing the right battle plan and grounds can win you a sweet victory. Choosing the wrong tools and underestimating your environment can lead you to defeat. Your selection of networking circles and groups is one of the most
- [D. Business Bankruptcy & Foreclosure](https://www.excelsiorinstitute.org/topic/d-business-bankruptcy-foreclosure/) - Types of bankruptcy Corporations, partnerships, limited liability companies and individuals who operate businesses are eligible to file for bankruptcy under Chapter 7 or Chapter 11 of the Bankruptcy Code. Chapter 7 (straight liquidation): A trustee may liquidate, or sell, the debtor’s non-exempt assets to satisfy all or a portion of the creditors’ claims. Any portion
- [B. Exit Strategy - Selling a Business](https://www.excelsiorinstitute.org/topic/b-exit-strategy-selling-a-business/) - When you are thinking about ending your time in your business you will want to research your options. You can sell, you can shut down, you can leave your business to a family member or employee. The structure you chose for your business can have an impact on what you can do to exit. Read
- [A. How to Value a Business](https://www.excelsiorinstitute.org/topic/a-how-to-value-a-business/) - By Richard Parker Accurately valuing a small business is often the most challenging part of the process for prospective business buyers. However, it doesn't have to be an overwhelming or difficult undertaking. Above all, you should realize that valuation is an art, not a science. As a buyer, always keep in mind that the "Asking
- [F. Corporations](https://www.excelsiorinstitute.org/topic/f-corporations/) - Why Incorporate? Business success may include incorporation. Incorporation gives you pride and credibility and helps you organize your business. As an incorporated entity, you tell the world you’re serious about your business and you’re committed to serving your target market and customers. A corporate entity can help you build your brand and position your company
- [E. Self Employment Tax](https://www.excelsiorinstitute.org/topic/e-self-employment-tax/) - Self-employment tax (SE tax) is a social security and Medicare tax primarily for individuals who work for themselves. Your payments of SE tax contribute to your coverage under the social security system. Social security coverage provides you with retirement benefits, disability benefits, survivor benefits, and hospital insurance (Medicare) benefits. Generally, you must pay SE tax
- [A. Income Tax](https://www.excelsiorinstitute.org/topic/a-income-tax/) - All businesses except partnerships must file an annual income tax return. Partnerships file an information return. The form you use depends on how your business is organized. The federal income tax is a pay-as-you-go tax. You must pay the tax as you earn or receive income during the year. An employee usually has income tax
- [B. Ohio Commercial Activity Tax](https://www.excelsiorinstitute.org/topic/b-ohio-commercial-activity-tax/) - Taxpayers Can Choose a Method for Estimating Commercial Activity Tax Payments As part of the comprehensive tax reform enacted in 2005, a new commercial activity tax is being imposed upon the gross receipts from commercial activity in Ohio. Taxpayers with annual taxable gross receipts of less than $1,000,000 file annual returns, while taxpayers with annual
- [C. Employment Taxes](https://www.excelsiorinstitute.org/topic/c-employment-taxes/) - When you have employees, you as the employer have certain employment tax responsibilities that you must pay and forms you must file. Employment taxes include the following: Social security and Medicare taxesFederal income tax withholdingFederal unemployment (FUTA) tax
- [M. Positioning for Investors and/or Banks](https://www.excelsiorinstitute.org/topic/m-positioning-for-investors-and-or-banks/) - If you seek investment, remember that raising capital is a negotiation and must be beneficial for all parties. Know the value you bring to the table, but also be clear on what your investors will get in return. Everyone devoting time, money, or expertise to the business needs to benefit. Investors take a risk. If things go badly,
- [L. Lines of Credit & Bank Loans](https://www.excelsiorinstitute.org/topic/l-lines-of-credit-bank-loans/) - Traditional lines of credit and loans typically require a business history and are difficult for startups to secure. However, if you are in need of a loan and your business doesn’t qualify, personally guaranteeing it or getting a cosigner might help. Regardless, start a relationship with your bank early on to help with the day to day
- [J. Credit Negotiators](https://www.excelsiorinstitute.org/topic/j-credit-negotiators/) - CREDIT NEGOTIATORS NOT ALWAYS THE RIGHT SOLUTION They're supposed to help you clear your debt, but can a credit negotiator actually do more harm than good? People often sign up with a credit negotiator thinking that they'll end up paying off their debt for pennies on the dollars, while avoiding bankruptcy and keeping their credit
- [I. Credit Bureaus](https://www.excelsiorinstitute.org/topic/i-credit-bureaus/) - Equifax P.O. Box 740241 Atlanta, GA 30374-0241 1-800-525-6285 www.equifax.com Experian P.O. Box 9532 Allen, TX 75013 1-888-397-3742 www.experian.com TransUnion Fraud Victim Assistance Division P.O. Box 6790 Fullerton, CA 92834-6790 1-800-680-7289 www.transunion.com
- [H. The 5 Cs of Credit](https://www.excelsiorinstitute.org/topic/h-the-5-cs-of-credit/) - 5 C’s of Credit When you apply for a loan, lenders assess your credit risk based on a number of factors, including your credit/payment history, income, and overall financial situation. Here is some additional information to help explain these factors, also known as the “5 Cs”, to help you better understand what lenders look for:
- [G. Credit Score](https://www.excelsiorinstitute.org/topic/g-credit-score/) - Credit Scores When you apply for credit, whether for a credit card, a car loan, or a mortgage, lenders want to know what risk they'd take by loaning money to you. FICO® scores are the credit scores most lenders use to determine your credit risk. You have three FICO scores, one for each of the
- [E. Asset-based Lending](https://www.excelsiorinstitute.org/topic/e-asset-based-lending/) - These loans are typically tied to credit card sales or bank deposits so that the lender receives a small payment each time your business receives payment from a customer or client.
- [D. Non-bank Loans](https://www.excelsiorinstitute.org/topic/d-non-bank-loans/) - Because bank loans are often difficult for startups to get, other organizations have cropped up to meet this need. Examples of this type of lender include Kabbage.com and Accion.
- [C. Family & Friends](https://www.excelsiorinstitute.org/topic/c-family-friends/) - If you can’t do it alone, the next natural source is people you know. Your friends and family may be willing to assist you financially through a gift, a loan, or an investment, and will want to see you succeed.
- [B. Your 401K](https://www.excelsiorinstitute.org/topic/b-your-401k/) - This is an excerpt from My Solo 401K. Referred by the IRS as a Rollover as Business Startup or ROBS transaction, and by some in the industry as a self-directed 401k, ROBS serve as means for aspiring business owners to finance their new or existing business or franchise using their retirement funds, such as IRAs and former
- [J. Be Professional](https://www.excelsiorinstitute.org/topic/j-be-professional/) - No matter how you get the word out about your business, remember to always be professional. You are a business owner and you represent your business. All your interactions with customers should be focused on getting them to know, like, and trust you. Be professional: In your phone conversations. When you answer the phone, say the name of the business and
- [I. Giveaways](https://www.excelsiorinstitute.org/topic/i-giveaways/) - Another way to get the word out about your product or service is to give it away for free. For some businesses, this may mean fiving away samples or providing services to a select few to create those much needed “evangelists.” For others, it may mean giving away a lower level of your product for free, engaging
- [H. SEO/Search Engine Optimization](https://www.excelsiorinstitute.org/topic/h-seo-search-engine-optimization/) - Search Engine Optimization, or SEO, is another way to improve your visibility in online searches. You can either do it yourself or hire people to help you develop relevant online content about your product or service that is optimized to rank high on Google searches. SEO is most effective as a long-term strategy. Companies claiming to make you
- [G. Traditional Advertising Strategies](https://www.excelsiorinstitute.org/topic/g-traditional-advertising-strategies/) - Sometimes traditional advertising strategies are still the best options for your business. Print, television, and radio ads continue to reach a broad segment of the population. Events generate interest and excitement in the community, while press releases and media coverage help get the word out. If you have a really interesting, unique, or compelling story, you may be
- [C. Email & Lists](https://www.excelsiorinstitute.org/topic/c-email-lists/) - These days, email is important for starting and running a business. It allows customers to reach you whether or not you are available to answer the phone, and even if you don’t have a computer, most phones are email enabled. Email through Gmail is free. Also, start an email list and send out periodic (not too
- [A. Your Marketing Message](https://www.excelsiorinstitute.org/topic/a-your-marketing-message/) - Section: Go Get ‘EmGetting Customers with the Right Message As discussed, you get customers when they come to know, like, and trust you. But, how exactly do you get them to engage with you? The MessageCustomers will engage with you through your messaging. Your message is the main idea you want to communicate to the world about your business. It
- [E. Limited Liability Company (LLC)](https://www.excelsiorinstitute.org/topic/e-limited-liability-company-llc/) - The LLC protects its members, or owners, from personal liability and limits debts and legal claims to business assets only. Like sole proprietors and partnerships, LLCs are taxed on the individual level, so members report business earnings on personal tax returns. The LLC structure allows for one or more business owners and requires the filing of legal
- [D. Cooperative](https://www.excelsiorinstitute.org/topic/d-cooperative/) - Just as the name describes, a cooperative is a group of people who have decided to cooperate or work together in order to be more efficient or effective. Cooperatives are owned by and formed for the benefit of their members. Members typically have a common need and have agreed to a joint strategy for addressing that need. However,
- [C. Partnerships](https://www.excelsiorinstitute.org/topic/c-partnerships/) - In a partnership, two or more people share ownership of the business. Each contributes something – money, property, labor or skill – and each shares in the profits and losses of the business. There are three main types of partnerships: (1) general partnerships, (2) limited partnerships, and (3) limited liability partnerships. In a partnership, profits are allocated and
- [A. Not For Profit vs. For Profit](https://www.excelsiorinstitute.org/topic/a-not-for-profit-vs-for-profit/) - Nonprofit Organizations and Other Tax-Exempt EntitiesDepending on your goals and the circumstances surrounding your business, a tax-exempt (or nonprofit) entity may be the best fit for you. Filing for tax-exemption is a long and meticulous process; however, it has some benefits if it furthers your goals. In any event, think carefully about what you are trying to
- [A. Hiring Employees](https://www.excelsiorinstitute.org/topic/a-hiring-employees/) - If your business plans on “hiring” staff (hiring staff implies workers will be employees), this seemingly easy thing to do can be fraught with potential legal pitfalls. Knowing what steps to take from the start can help you avoid messy situations in the future. According to the Small Business Administration, every business owner planning on hiring employees
- [A. Yourself](https://www.excelsiorinstitute.org/topic/a-yourself/) - Often called “bootstrapping” or “cash-flowing,” the most straightforward way to finance your business is to do it yourself. Start small and finance growth through sales or use your savings to get off the ground. Being your own investor keeps things simple. Whether or not you decide to rely solely on yourself, you should be investing something in your
- [A. Product/Service Benefit](https://www.excelsiorinstitute.org/topic/a-product-service-benefit/) - The BenefitWhile features are important, your product or service depends on a customer to use it, a customer who wants to know what’s in it for him. What is your customer really buying? Most likely, your product or service will provide some benefit to your customer. A benefit is not a physical attribute, it’s emotional or intangible. It’s how
- [C. The Evolution of a Business](https://www.excelsiorinstitute.org/topic/c-the-evolution-of-a-business/) - Before we get started it’s helpful to understand the stages between a concept and a functioning business. Although people use these terms in many different ways, for the purposes of BOSS the stages of a business are: Concept = and idea about a solution to a problem that can be provided by a businessStartup =

## Quizzes

- [Knowing Yourself Assessment](https://www.excelsiorinstitute.org/quizzes/knowing-yourself-assessment/) - Answer some questions about yourself so we can get to know you better.
- [Product/Service Assessment](https://www.excelsiorinstitute.org/quizzes/product-service-assessment/) - Tell us about your products and services, so we can learn more about your business.
- [Intro Assessment](https://www.excelsiorinstitute.org/quizzes/intro-assessment/) - As you go through the course we will assess your progress so we know how we can most help you get your business to the next level.
- [Revenue & Taxation Assessment](https://www.excelsiorinstitute.org/quizzes/revenue-taxation-assessment/) - Take a few minutes to answer some questions about your current revenue and taxes.
- [Business Insurance Assessment](https://www.excelsiorinstitute.org/quizzes/business-insurance-assessment/) - Answer some questions about your current business insurance.
- [Accounting Assessment](https://www.excelsiorinstitute.org/quizzes/accounting-assessment/) - Answer some questions about your current accounting processes for your business.
- [Goals and Planning Assessment](https://www.excelsiorinstitute.org/quizzes/goals-and-planning-assessment/) - Share your goals and strategic planning efforts with us.
- [Facility Assessment](https://www.excelsiorinstitute.org/quizzes/facility/) - Take a few minutes to answer some questions about your facility.
- [Technology Assessment](https://www.excelsiorinstitute.org/quizzes/technology-assessment/) - Take a few minutes to answer some questions about your use of technology for your business.
- [Human Resources Assessment](https://www.excelsiorinstitute.org/quizzes/human-resources-assessment/) - Please answer some questions about your employees.
- [Legal Assessment](https://www.excelsiorinstitute.org/quizzes/legal-assessment/) - Complete the assessment about legal issues concerning your business.
- [Obtaining and Keeping Customers Assessment](https://www.excelsiorinstitute.org/quizzes/obtaining-and-keeping-customers-assessment/) - Tell us about your current customer experience.
- [Operations Assessment](https://www.excelsiorinstitute.org/quizzes/operations-assessment/) - Answer some questions about your current business operations.
- [Marketing Assessment](https://www.excelsiorinstitute.org/quizzes/marketing-assessment/) - Answer some questions about your current marketing strategy.
- [Your Products/Services](https://www.excelsiorinstitute.org/quizzes/your-products-services/) - Let's spend some time getting a better understanding of the products/services you want to sell.
- [Acquiring Capital Assessment](https://www.excelsiorinstitute.org/quizzes/acquiring-capital-assessment/) - Answer these questions to help us understand your current situation.
- [Marketing Strategies](https://www.excelsiorinstitute.org/quizzes/marketing-strategies/)
- [Exit/Succession Assessment](https://www.excelsiorinstitute.org/quizzes/exit-succession-assessment/)
- [S.W.O.T. Analysis](https://www.excelsiorinstitute.org/quizzes/s-w-o-t-analysis/) - Having an idea of your current strengths, weaknesses, opportunities, and threats will help you determine the best next steps for your business.
- [Licenses and other Legal Considerations](https://www.excelsiorinstitute.org/quizzes/licenses/) - For some kinds of companies certain licenses are required. Learning about these requirements will allow you to run your business legitimately.
- [Acquiring Capital](https://www.excelsiorinstitute.org/quizzes/acquiring-capital/) - Now that you know about some options on raising capital for your business you can complete this assignment and share some of your ideas about how you are going to fund your business.
- [The Core of Your Business](https://www.excelsiorinstitute.org/quizzes/the-core-of-your-business/) - A minimum viable product is the most basic design/implementation of your product/service that is sellable.
- [Knowing Your Customer](https://www.excelsiorinstitute.org/quizzes/knowing-your-customer/) - Write down your initial thoughts about your customer. Who is this person?
- [Inventory](https://www.excelsiorinstitute.org/quizzes/inventory/) - If you have a product, you either have inventory or you will have inventory. Inventory is what you have on hand to sell.
- [Accounting](https://www.excelsiorinstitute.org/quizzes/accounting/) - You'll need to determine how you will handle the recording of transactions for your business.
- [Revenue](https://www.excelsiorinstitute.org/quizzes/revenue/) - You have several options for how to monetize your products/services. It could be through a membership service, it could be through retailers. Decide how you plan to move forward. It might change later.
- [Your Business Structure](https://www.excelsiorinstitute.org/quizzes/your-business-structure/)
- [Brand Identity](https://www.excelsiorinstitute.org/quizzes/brand-identity/) - What do you think your customers want from your business.
- [On-going Costs](https://www.excelsiorinstitute.org/quizzes/on-going-costs/) - Take a few minutes and think about what you will need to continue to do business. Answer the questions: who, what, where, when, why, how and how much (to charge, to produce, to work). These are your on-going costs.
- [Business Insurance](https://www.excelsiorinstitute.org/quizzes/business-insurance/)
- [One-Time Costs](https://www.excelsiorinstitute.org/quizzes/one-time-costs/) - Take a few minutes to think about what you will need to begin to do business. Answer the questions: who, what, where, when, why, how and how much (to charge, to produce, to work). These are your one-time costs.
- [Start Up Needs](https://www.excelsiorinstitute.org/quizzes/start-up-needs/) - List out the resources you think you’ll need to move forward (licenses, permits, incorporation, etc.). Research each item and be prepared to implement them.
- [Interview](https://www.excelsiorinstitute.org/quizzes/interview/) - Select a business owner to interview. Complete the answers based on a discussion with the owner.
- [Why do want to start a business?](https://www.excelsiorinstitute.org/quizzes/why-do-want-to-start-a-business/)
- [Technology](https://www.excelsiorinstitute.org/quizzes/technology/) - What technology will be important as you start your business?
- [What's Next?](https://www.excelsiorinstitute.org/quizzes/whats-next/) - By starting small and making your first sale quickly, customers become an important part of the process.
- [Business Plan](https://www.excelsiorinstitute.org/quizzes/business-plan/) - This is one of many templates available. They are generally the same, the most important fact is that they contain useful information that you may not have thought about. You can use this document to start organizing your plan.
- [Looking Back](https://www.excelsiorinstitute.org/quizzes/looking-back/)
- [Next 90 Days](https://www.excelsiorinstitute.org/quizzes/next-90-days/) - What needs to happen in the next 90 days to get your business started?
- [Obtaining and Keeping Customers](https://www.excelsiorinstitute.org/quizzes/obtaining-and-keeping-customers/)
- [The Elevator Pitch](https://www.excelsiorinstitute.org/quizzes/the-elevator-pitch/) - What will you say about your business if you only have 30 seconds?
- [Your Marketing Message](https://www.excelsiorinstitute.org/quizzes/your-marketing-message/) - Marketing is a business function that identifies consumer needs, determines target markets and applies products and services to serve these markets.
- [Human Resources](https://www.excelsiorinstitute.org/quizzes/human-resources/)
- [Cashflow](https://www.excelsiorinstitute.org/quizzes/cashflow/)
- [Obstacles](https://www.excelsiorinstitute.org/quizzes/obstacles/) - Knowing yourself includes knowing your challenges.
- [Marketing Mix](https://www.excelsiorinstitute.org/quizzes/marketing-mix/)
- [Future Vision](https://www.excelsiorinstitute.org/quizzes/future-vision/) - Do you know what your company will looking for in a year? Five Years?
- [Pitch Night Goals](https://www.excelsiorinstitute.org/quizzes/pitch-night-goals/) - On Pitch Night you will join classmates, community leaders, and investors and have an opportunity to present your pitch.
- [Your Expectations](https://www.excelsiorinstitute.org/quizzes/your-expectations/) - Before we get started we think it's a good idea to understand what you want to get out of BOSS Bootcamp.
- [Is Entrepreneurship for You?](https://www.excelsiorinstitute.org/quizzes/is-entrepreneurship-for-you/) - Are you a self-starter? It will be up to you - not someone else telling you - to develop projects, organize your time and follow through on details. How well do you get along with different personalities? Business owners need to develop working relationships with a variety of people including customers, vendors, staff, bankers and
- [Why Should Your Business Exist?](https://www.excelsiorinstitute.org/quizzes/why-should-your-business-exist/) - In other words, how will the world or your customers’ lives be different because of your business? The reason your business should exist is also known as its mission. Complete the following statement: My business will exist to… Keep it simple and brief. You should be able to say your mission in one sentence. If

## Groups

- [BOSS Bootcamp](https://www.excelsiorinstitute.org/groups/boss-bootcamp/)

## Tags

- [middleman](https://www.excelsiorinstitute.org/tag/middleman/)
- [direct sales](https://www.excelsiorinstitute.org/tag/direct-sales/)
- [marketing](https://www.excelsiorinstitute.org/tag/marketing/)
- [regulations](https://www.excelsiorinstitute.org/tag/regulations/)
- [requirements](https://www.excelsiorinstitute.org/tag/requirements/)
- [compiance](https://www.excelsiorinstitute.org/tag/compiance/)
- [patent](https://www.excelsiorinstitute.org/tag/patent/)
- [trademark](https://www.excelsiorinstitute.org/tag/trademark/)
- [recommendations](https://www.excelsiorinstitute.org/tag/recommendations/)
- [Sales](https://www.excelsiorinstitute.org/tag/sales/)
- [Finances](https://www.excelsiorinstitute.org/tag/finances/)
- [goals](https://www.excelsiorinstitute.org/tag/goals/)
- [Business Plan](https://www.excelsiorinstitute.org/tag/business-plan/)
- [accounting](https://www.excelsiorinstitute.org/tag/accounting/)
- [cash flow](https://www.excelsiorinstitute.org/tag/cash-flow/)
- [budget](https://www.excelsiorinstitute.org/tag/budget/)
- [customers](https://www.excelsiorinstitute.org/tag/customers/)
- [keeping customers](https://www.excelsiorinstitute.org/tag/keeping-customers/)
- [obtaining customers](https://www.excelsiorinstitute.org/tag/obtaining-customers/)
- [marketing plan](https://www.excelsiorinstitute.org/tag/marketing-plan/)

## Product categories

- [Uncategorized](https://www.excelsiorinstitute.org/product-category/uncategorized/)

## Product tags

- [business](https://www.excelsiorinstitute.org/product-tag/business/)
- [bootcamp](https://www.excelsiorinstitute.org/product-tag/bootcamp/)
- [entrepreneurship](https://www.excelsiorinstitute.org/product-tag/entrepreneurship/)
- [class](https://www.excelsiorinstitute.org/product-tag/class/)
- [continuing education](https://www.excelsiorinstitute.org/product-tag/continuing-education/)
- [startup](https://www.excelsiorinstitute.org/product-tag/startup/)

## Lesson Categories

- [Know Yourself](https://www.excelsiorinstitute.org/lesson-category/know-yourself/)
- [Distribution](https://www.excelsiorinstitute.org/lesson-category/distribution/)
- [Marketing](https://www.excelsiorinstitute.org/lesson-category/marketing/)
- [Compliance](https://www.excelsiorinstitute.org/lesson-category/compliance/)
- [Product/Service](https://www.excelsiorinstitute.org/lesson-category/product-service/)
- [Finances](https://www.excelsiorinstitute.org/lesson-category/finances/)
- [Staff](https://www.excelsiorinstitute.org/lesson-category/staff/)
- [Employees](https://www.excelsiorinstitute.org/lesson-category/employees/)
- [Structure](https://www.excelsiorinstitute.org/lesson-category/structure/)
- [Status](https://www.excelsiorinstitute.org/lesson-category/status/)
- [Minimum Viable Product](https://www.excelsiorinstitute.org/lesson-category/minimum-viable-product/)

## Lesson Tags

- [direct sales](https://www.excelsiorinstitute.org/lesson-tag/direct-sales/)
- [wholesale](https://www.excelsiorinstitute.org/lesson-tag/wholesale/)
- [distribution](https://www.excelsiorinstitute.org/lesson-tag/distribution/)
- [distributor](https://www.excelsiorinstitute.org/lesson-tag/distributor/)
- [marketing](https://www.excelsiorinstitute.org/lesson-tag/marketing/)
- [compliance](https://www.excelsiorinstitute.org/lesson-tag/compliance/)
- [government requirements](https://www.excelsiorinstitute.org/lesson-tag/government-requirements/)
- [regulaitons](https://www.excelsiorinstitute.org/lesson-tag/regulaitons/)
- [licenses](https://www.excelsiorinstitute.org/lesson-tag/licenses/)
- [patent](https://www.excelsiorinstitute.org/lesson-tag/patent/)
- [trademark](https://www.excelsiorinstitute.org/lesson-tag/trademark/)
- [copyright](https://www.excelsiorinstitute.org/lesson-tag/copyright/)
- [best practices](https://www.excelsiorinstitute.org/lesson-tag/best-practices/)
- [projections](https://www.excelsiorinstitute.org/lesson-tag/projections/)
- [business plan](https://www.excelsiorinstitute.org/lesson-tag/business-plan/)
- [products](https://www.excelsiorinstitute.org/lesson-tag/products/)
- [services](https://www.excelsiorinstitute.org/lesson-tag/services/)
- [customers](https://www.excelsiorinstitute.org/lesson-tag/customers/)
- [needs](https://www.excelsiorinstitute.org/lesson-tag/needs/)
- [minimum viable product](https://www.excelsiorinstitute.org/lesson-tag/minimum-viable-product/)
- [revenue](https://www.excelsiorinstitute.org/lesson-tag/revenue/)
- [capital](https://www.excelsiorinstitute.org/lesson-tag/capital/)
- [investors](https://www.excelsiorinstitute.org/lesson-tag/investors/)
- [loans](https://www.excelsiorinstitute.org/lesson-tag/loans/)
- [funding](https://www.excelsiorinstitute.org/lesson-tag/funding/)
- [crowdfunding](https://www.excelsiorinstitute.org/lesson-tag/crowdfunding/)
- [staff](https://www.excelsiorinstitute.org/lesson-tag/staff/)
- [employees](https://www.excelsiorinstitute.org/lesson-tag/employees/)
- [people](https://www.excelsiorinstitute.org/lesson-tag/people/)
- [contractors](https://www.excelsiorinstitute.org/lesson-tag/contractors/)
- [corporation](https://www.excelsiorinstitute.org/lesson-tag/corporation/)
- [LLC](https://www.excelsiorinstitute.org/lesson-tag/llc/)
- [partnership](https://www.excelsiorinstitute.org/lesson-tag/partnership/)
- [sole proprietor](https://www.excelsiorinstitute.org/lesson-tag/sole-proprietor/)
- [customer satisfaction](https://www.excelsiorinstitute.org/lesson-tag/customer-satisfaction/)
- [customer experience](https://www.excelsiorinstitute.org/lesson-tag/customer-experience/)
- [accounting](https://www.excelsiorinstitute.org/lesson-tag/accounting/)
- [income estimates](https://www.excelsiorinstitute.org/lesson-tag/income-estimates/)
- [getting started](https://www.excelsiorinstitute.org/lesson-tag/getting-started/)
- [action steps](https://www.excelsiorinstitute.org/lesson-tag/action-steps/)
- [marketing plan](https://www.excelsiorinstitute.org/lesson-tag/marketing-plan/)

## Topic Categories

- [Know Yourself](https://www.excelsiorinstitute.org/topic-category/know-yourself/)
- [Break Even Point](https://www.excelsiorinstitute.org/topic-category/break-even-point/)
- [Cashflow](https://www.excelsiorinstitute.org/topic-category/cashflow/)
- [Marketing](https://www.excelsiorinstitute.org/topic-category/marketing/)
- [Planning](https://www.excelsiorinstitute.org/topic-category/planning/)
- [Financing](https://www.excelsiorinstitute.org/topic-category/financing/)
- [Taxation](https://www.excelsiorinstitute.org/topic-category/taxation/)
- [costs](https://www.excelsiorinstitute.org/topic-category/costs/)
- [entrepreneurship](https://www.excelsiorinstitute.org/topic-category/entrepreneurship/)
- [business model](https://www.excelsiorinstitute.org/topic-category/business-model/)
- [Human Resources](https://www.excelsiorinstitute.org/topic-category/human-resources/)

## Topic Tags

- [vision](https://www.excelsiorinstitute.org/topic-tag/vision/)
- [starting a business](https://www.excelsiorinstitute.org/topic-tag/starting-a-business/)
- [business size](https://www.excelsiorinstitute.org/topic-tag/business-size/)
- [business status](https://www.excelsiorinstitute.org/topic-tag/business-status/)
- [Break Even Point](https://www.excelsiorinstitute.org/topic-tag/break-even-point/)
- [cashflow](https://www.excelsiorinstitute.org/topic-tag/cashflow/)
- [marketing](https://www.excelsiorinstitute.org/topic-tag/marketing/)
- [three months](https://www.excelsiorinstitute.org/topic-tag/three-months/)
- [next steps](https://www.excelsiorinstitute.org/topic-tag/next-steps/)
- [goals](https://www.excelsiorinstitute.org/topic-tag/goals/)
- [401k](https://www.excelsiorinstitute.org/topic-tag/401k/)
- [rollover funds](https://www.excelsiorinstitute.org/topic-tag/rollover-funds/)
- [entreprenuership](https://www.excelsiorinstitute.org/topic-tag/entreprenuership/)
- [excise tax](https://www.excelsiorinstitute.org/topic-tag/excise-tax/)
- [insurance](https://www.excelsiorinstitute.org/topic-tag/insurance/)
- [canvas](https://www.excelsiorinstitute.org/topic-tag/canvas/)
- [core](https://www.excelsiorinstitute.org/topic-tag/core/)