By Teri Nichols As BOSS Bootcamp comes to a close, you will no longer have deadlines to help get your business up and running. How will you stay on track? Careful planning will help you achieve your goal of successful business ownership. For the remainder of today, we’ll work together to plan critical next steps. Flip to the back of this…
By Teri Nichols Getting customers is essential as your business is starting out. As you grow, you’ll find that it costs less to keep an existing customer than to get a new one. How do you keep your customers coming back? Finders KeepersYou keep customers by deepening the relationship, continually building your likability, and cultivating trust. Customers typically remain with businesses…
By Teri Nichols Creating a Marketing Plan The Executive Summary A high-level summary of the marketing plan as a whole, and a paradox on paper: this is the last section that you should write, but the first section that should be in the finished report. It’s best to keep the Executive Summary as short and sweet as possible…
By Teri Nichols Getting, Keeping, & Growing Customers Relational Marketing Today’s marketing lesson is really all about relationships. While this might sound more like a dating seminar than a business discussion, these concepts are central to the success of your business. It’s not enough to know your customer; your customer has to know you in return and choose to engage…
By Teri Nichols How your customers see you The ideas we’ve discussed so far (your customer, the problem your customer faces, the solution you offer, how your solution is better than the competition, and the benefit your solution provides) form the basis of your business’ “brand.” We’ll cover the idea more fully when we look at marketing, but it’s…
By Teri Nichols Identifying the Problem, the Solution, and the Benefit You Provide to Your Customer. Last week was all about you – your ideas, your vision, your strengths and weaknesses, and your team. This week, it’s not about you. It’s all about your customers – their problems, their needs, their passions, and their desires. Complete the assignment before…
